Pure Leaf Essentials
Our Story
It started with our first baby.
I'm Jay. When my wife, Khushi, was pregnant with our first child, she started looking for a belly cream. As a new parent, like any other parent, she knew exactly what she wanted, and she read the ingredients on every jar. She kept putting them back on the shelf. Too much fragrance. Ingredients she'd rather avoid during pregnancy. Long lists of extras that didn't seem to do much.
My day job is in pharmaceutical procurement. I source raw materials for supplements and medical products like syringes, which means I spend my days asking suppliers hard questions: Where does this come from? How pure is it? What's the paperwork behind it? So when Khushi told me she couldn't find a belly cream she trusted, I did the only thing I know how to do. I started researching.
Every ingredient had to earn its place.
I went through the formula one ingredient at a time, the same way I'd vet a raw material at work. Then I ran each one past Khushi, who read every label as carefully as any mom-to-be. Every ingredient had to pass three questions:
- Why is it here? Every ingredient needed a clear job.
- Is it a fit for pregnancy and nursing? If there was any doubt, it was out.
- Where does it come from? I wanted to know the source, not just the name on the label.
That's how the formula came together: Centella asiatica to calm and support stretching skin, hyaluronic acid to pull in hydration, peptides to support elasticity, and nourishing butters and plant oils like shea, mango seed, jojoba and squalane to cushion skin that's changing fast.
Just as important is what I left out. There's no added fragrance, no retinoids, no parabens and no mineral oil. Those were the first things Khushi crossed off the list.
Made for my family first.
The first jars were for us. Khushi used it every morning and night through her pregnancy with our first baby, on her belly, hips and thighs, anywhere her skin felt tight or itchy.
Then friends started asking for a jar. Then their friends did. That's when I decided to make Stretch Mark Defense Cream available to everyone.
What I promise you.
- I'll always tell you what's inside. Every ingredient is listed on the product page, along with why it's there.
- I take sourcing seriously. It's what I do every day, and I bring the same standards to every batch.
- If you don't love it, you don't pay for it. Every jar comes with our 60-Day Promise: love your skin or get a full refund.
Pregnancy changes a lot of things. I hope this is one thing you don't have to worry about.
With love,
Jay & Khushi
Founders, Pure Leaf Essentials